Building an Eligible-Cohort Adoption Rate Metric for Gated Features
Measure adoption only among customers who could actually use the feature.
Priya Ravenscroft
Section
6 stories in Adoption Metric Design.
Measure adoption only among customers who could actually use the feature.
Measure time-to-value per feature, not product-wide, to find what actually drives adoption.
Real adoption means repeated use, not just a single click.
Find the user action that predicts retention, not just onboarding completion.
Define adoption metrics precisely or your dashboard will lie to you.
PLG teams need product usage signals, not lagging CRM data, to forecast accurately.