Distinguishing Accidental From Intentional Feature Interaction in Behavioral Data
Behavioral data can't distinguish accidental clicks from intentional adoption.
Selin Kavrakoglu
Section
Behavioral Segmentation
7 stories in Behavioral Segmentation.
Identifying Power Users by Feature Depth Rather Than Session Length
Feature depth in your product predicts retention and expansion far better than session time.
Marcus Oduya
Account-Level Behavioral Segments in Multi-Seat B2B Products
Measure account adoption by behavior and database state, not individual clicks or company size.
Selin Kavrakoglu
Sequence-Based Segmentation for Multi-Step Product Workflows
Tracking where users actually are in workflows beats who they are.
Marcus Oduya
Behavioral Personas Derived From Cluster Analysis of Product Events
Behavioral patterns predict outcomes better than job titles or company size.
Marcus Oduya
Frequency and Recency Segmentation Beyond Login Counts
Login frequency masks whether customers actually use your product or are quietly leaving.
Priya Ravenscroft
Cohort Analysis Based on First Meaningful Action in B2B SaaS
Starting cohorts at signup masks activation failures that look like product problems.
Marcus Oduya