Identifying Features With High Discovery but Low Habituation in B2B SaaS
Separate activation from retention to diagnose whether users can't find features or won't use them.
Priya Ravenscroft
Section
7 stories in Feature Usage Analysis.
Separate activation from retention to diagnose whether users can't find features or won't use them.
Standard stickiness metrics hide collaborative feature failures in multi-seat accounts.
Individual-level curves reveal why users leave, not just that they do.
Habituation requires repeated use over time, not just one-time activation.
Whole-product and feature activation measure different things and need different thresholds.
How to measure feature discovery in ways that actually reveal what's broken.
Define exit criteria upfront to retire features that usage data shows truly don't matter.