Selin Kavrakoglu

Route behavioral signals to channels based on where users are in their adoption journey.

Targeting adoption efforts to users' actual readiness beats broadcasting to everyone at once.

Tools differ in how deeply they read user behavior and what actions they take on that reading.

Behavioral data can't distinguish accidental clicks from intentional adoption.

Measure account adoption by behavior and database state, not individual clicks or company size.

Individual-level curves reveal why users leave, not just that they do.

How to change event schemas without silently breaking downstream systems.

Agreeing on event definitions between teams prevents silent data failures that reports won't catch.